On a Friday evening, it wouldn't be out of the ordinary to have a glass of wine when you go out to dinner. A beer or two is a staple of Sunday or Monday night football. A mimosa or bloody Mary is the perfect addition to any Sunday brunch.
In our society, alcohol consumption during social situations has become a norm. So much so, a woman in France gained nearly 60,000 followers on Instagram before most people noticed she had some form of alcohol in every single photo.
Louise Delage, 25, posted pictures of her travels and quickly garnered tens of thousands of Instagram followers interested in her "enviable lifestyle".
Louise was actually an actress for the group Addict Aid, and this Instagram campaign was created by ad agency BETC to show how easy it is to be distracted from a problem that should be obvious. The campaign lasted about two months, and only a few people "sensed the trap". Most just saw a happy girl having the time of her life, not someone suffering from a debilitating issue.
The campaign was named "Like My Addiction". A video revealing the campaign was posted to Instagram on September 22 and explains it's easy to miss the addiction of someone close to you.
As substance abuse professionals, we may be more inclined to notice an issue, but unfortunately, Louise proved that most people don't see the problems many face with substance abuse. This Instagram campaign was a good step towards shedding light on this issue. But there's always more that can be done.
In the comments below, let us know how you can help others identify a substance use problem. Or tweet your thoughts about this story at us @ADE_Incorp on Twitter.
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